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Some of these changes have been driving by proactive education from brewers as well as high-profile can-only breweries. Changing consumer perceptions/preferences: the root cause of most changes in the marketplace is consumer demand, and cans are no different.These include new package designs from new lips that accentuate aromatics to removable lids that turn the can into a glass, to new format sizes, and even re-sealable cans. Innovations: while many brewers previously eschewed cans due to limitations in the technology, new innovations have craft brewers taking a second look.

Freshness: cans block light and are an effective barrier to oxygen, meaning the only thing limiting the freshness of the beer in the can is the time it takes to get from the brewer to a beer lovers mouth/glass.Sustainability: cans are lighter than bottles, reduce CO2 emissions in shipping and are incredibly recyclable (did you know a recycled can could be back on the shelf in 60 days?).As craft lovers demand beers from their favorite brewers in these occasions, brewers would be foolish not to take the opportunity to expand the places they are offered and the places beer lovers can take their beers. New occasions: from the beach, to hiking, to golf courses, cans often are able to go places bottles can’t.Many of the reasons that craft brewers are switching to cans are now well known. Why have cans increased in adoption, how large can the market for craft cans get, and what are future growth opportunities and challenges? Why cans? However, over the past few years, cans have been increasingly integrated into the craft packaging mix. For years, craft brewers relied heavily on two package formats, bottles and draught. Given some recent changes in the canning market, I thought it would be helpful to outline the key facts/figures related to craft brewers and cans.